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Better Future is a purpose-driven management consultancy that humanises organisations to turn business into a force for good.



German, English, Spanish, Dutch

Company Bio

Business has the potential to make the world better and fairer. Doing better and doing good can and should go hand-in-hand. Our mission is to turn business into a force for good.

We guide organisations to align their purpose, strategy and leadership. By translating their business ambitions to daily practices amongst employees. And to ensure sustainable and inclusive growth.

We reshape leadership and innovation strategies, acknowledging your core responsibilities towards society whilst delivering business results. We lead teams towards new perspectives. By connecting the personal purpose of leaders to the organisations collective mission. Activating that mission across all levels. Through tailored programs that starts with people, leveraging their ambition, knowledge and creativity.

Our magic
For us it's not a job, it's a vocation. We connect different worlds; the unusual suspects. We take you out of the office, and out of your comfort zone. Close to home, and sometimes far away. Always confronting, unpredictable and personally relevant.

Services Offered

Radical Transformation

Service experience

Radical Transformation

We guide companies through radical business transformation processes. Using profit and growth to define and take responsibility for your mission-driven strategy. Aligning the DNA, story and objective of your organisation, to ‘do better by doing good’. Our programs are tailored and in co-creation with our client, but with reoccurring elements and interventions. We start with the leadership, but it never ends there.

"Better Future took the board and senior leaders on a journey.
Will you dare to go the extra mile, which responsibility do you want to take for the society you're part of, what effect does that have on the leadership profile of the bank? And, what does that mean for you as a leader.
With great understanding of what we needed and an inspiring methodology, Better Future helped us decipher what we want to achieve tomorrow and how we can turn that into reality."
- Maurice Oostendorp, CEO De Volksbank

"Our journey with Better Future was truly transformational for my team, myself and for MegaGroup. We started as a group of individuals who weren’t aligned, now we've formed a leadership team that is focussed on one vision and is built on mutual trust.
Our visit to Kenya and the project with Amref, initiated by Better Future, was the start of actively living our purpose: Bringing water to life. It all came together in an almost magical way.
Thanks to the candid and sometimes confrontational coaching of Annemarie, Daria and Michel."
- Bernard Verburg, CEO MegaGroup

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